Satellite TV Market
Satellite TV systems are experiencing a growth in popularity, although they’ve been around since the late 1980s and early 90s. There are more systems available now and consequently more things to consider when adding one to the home theater mix.
For any channel, whether cable, satellite or terrestrial, the critical determinant of advertising revenues is national audience share, for which there are just two prerequisites. One is programming, the other is distribution. Most national terrestrial channels enjoy near 100% technical reach. Cable and satellite channels also need high technical reach if they are to compete on equal terms. However, that depends on how many homes are connected to cable and smatv networks or are equipped with satellite dishes.
Is the ability to control what your children watch important to you? Most satellite TV systems have a parental lockout feature that prevents access to whatever programs you choose. There’s also the ability to pick and choose the kinds of program packages you want.
Satellite TV companies are hoping to bulk up as stronger competitors to cable this holiday season by offering local channel packages in some of their largest markets. Moving quickly to capitalize on law that frees satellite providers to carry local TV news, weather and sports broadcasts, some of the nation’s leading satellite TV companies are launching the service in big city areas.
Although the dish market is booming, the industry believes critical audience mass can best be achieved by lower entry-level prices. Subscribers need dishes to receive mainstream Dish Network Programming.
Dish Network’s campaign comes as satellite companies prepare for a major expansion in the home entertainment market, thanks to legislation that allows them to carry local stations. Dish Network now gives consumers a real alternative to the rising rates and poor customer service of cable TV.



