Before You Donate to Charity
Americans donate $124 billion to charities each year, not merely for a tax advantage but to do some good.
Overall confidence in non-profit groups has been on the wane, however.
According to a Gallup poll, more than half of 1,000 respondents think charities have become less trustworthy during the past decade.
At one time or another, everyone wonders whether contributions will really wind up where intended. In some cases, a charity’s goals may be of the highest order but the organization may not be well-run.
Always know the non-profit group you’re contributing to and how your dollars are being used. The majority of charities are reputable and have nothing to fear from your heads-up attitude.
Industry experts say that fund-raising and administration should constitute no more than 50 cents of each dollar raised; the rest should go directly to programs.
“A controversy in recent years has been that a number of charities categorize part of their expenses for direct mail or other appeals as `program services’ and `educational tools’ rather than exclusively fund-raising,” says Bennett Weiner, vice president with the Philanthropic Advisory Service of the Council of Better Business Bureaus.
Middlemen can diminish the amount of money going to the cause.
“It’s best to donate to charity rather than to commercial fund-raisers, who can take a large percentage for themselves,” says Daniel Borochoff, president of the American Institute of Philanthropy, a watchdog group that rates charities.
“Whenever you’re asked to contribute, ask who’s doing the asking. If it’s an independent person, simply say `No thanks’ and instead give directly to the charity.”
Coin canister collections are risky, Borochoff warns, because money may not make it back to the charity. Don’t be bashful about contacting the charity to find out whether the person presenting the can is receiving a cut of the money or is even affiliated with the charity.
Some points to consider in charitable giving:
When solicited by phone, ask that an annual report and financial statement be sent. Never give out your credit card number.
Resist pressure to fork over money immediately.
Always make your contribution with a check made out to the charity, not to the individual collector.
Watch out for charities whose names sound impressive or closely resemble the names of more familiar organizations.
If you are sent items you never ordered (cards, key rings, or pens), you are under no obligation to pay or to return the merchandise.
Beware of solicitations that tug on your heartstrings but give no explanation of the charity’s actual programs.



